Responsiveness Booster

Respond to Every Tap Instantly

Improve Interaction to Next Paint (INP) by letting your store respond to taps and clicks before tracking scripts do their work.

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What It Does

Analytics scripts such as Meta Pixel, Google Analytics, Google Tag Manager and Shopify web pixels listen for every tap and click on your store. When a shopper taps, the browser runs their tracking code first, and your store has to wait before it can respond.

The Responsiveness Booster lets your store respond first. Tracking code runs right after the store updates the screen, so shoppers see the result of their tap sooner and the event is still recorded. Link clicks and form submits, such as Add to Cart, are left untouched.

Why It Matters

A store that hesitates after a tap feels broken. Shoppers tap again, open the wrong menu or give up. Analytics code is one of the most common causes of that delay on Shopify stores, because most stores run several tracking scripts at once.

Google measures this delay with Interaction to Next Paint (INP), a Core Web Vital. A good INP score is 200 milliseconds or less, and poor scores can hold back your search rankings.

Faster Interactions

Faster Interactions

Menus, buttons and product options respond as soon as shoppers tap them.

Better INP Scores

Better INP Scores

Improve INP for better Core Web Vitals performance and search rankings.

Tracking Still Works

Tracking Still Works

Analytics events are still sent, just a moment later, after your store has responded.

Frequently Asked Questions

INP is a Core Web Vital that measures how quickly a page responds to taps, clicks and key presses. A good INP score is 200 milliseconds or less.

By default it targets Meta Pixel, Google Analytics, Google Tag Manager and Shopify web pixels. It only delays the tap and click tracking those scripts run, not the scripts themselves.

No. Tap and click events are still sent, just a moment after your store responds. Link clicks and form submits, such as Add to Cart, are not delayed at all.

The Responsiveness Booster is included in the Aggressive optimization level. You can also switch it on by itself with the Custom level.

Make your store respond the moment shoppers tap.

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